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Chat with us , powered by LiveChat. The U. Food and Drug Administration says cigarette packs no longer can feature names such as "light," "mild," "medium" or "low," which many smokers wrongly think are less harmful than "full-flavor" cigarettes.
Cigarette makers are replacing those words with colors such as gold, silver, blue and orange on brands that make up more than half of the smokes sold across the country.
Anti-tobacco advocates say the colors are just as bad as the words, but tobacco companies argue they have a right to let smokers know which products are which. Companies insist the words tell smokers about the taste, feel and blend of a cigarette, not health risks. The cigarettes usually feature different filters and milder-flavored blends.
Long years of advertising, however, emphasized measurements of lower tar and nicotine in "light" cigarettes, even though those were measured with smoking machines that don't mirror how real smokers puff. Tobacco growers are a dying breed. Meanwhile, the Feds continue to tackle a thriving black market, and Big Tobacco survives to fight another day. CNBC goes inside the global battle over tobacco.
Skip Navigation. Luxury Smokes. The cigarettes came in eight carat white gold packages displaying a large.
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