Data-driven strategists. True partners. Our team is your team. Our leaders have built their careers in the consumer goods and retail industry. Our business intelligence pros are determined to uncover opportunities and offer actionable insights. Certified in digital commerce, our business sales managers know how to grow brands in stores and online.
On the front line of retail, our passionate in-store associates are armed with the technology and data they need to ensure your success.
Continuous investment in data and analytics capabilities and game-changing retail technology means faster, more meaningful insights; state-of-the art category management and trade promotion tools; and optimal return on your investment.
The two companies will offer a unified solution across Europe through a newly formed joint venture. Leveraging to Win Across Borders The partnership gives Advantage and Smollan the opportunity to leverage best practices, capabilities, and technologies to offer highly effective and consistent international representation to clients, many of whom themselves have a global presence.
Similarly, Smollan leads the industry with advanced technology and mobility platforms that provide clients with actionable insights to the trade. Advantage rolled up 18 regional retail sales agencies to establish a North American footprint in the s and, more recently, over 15 regional foodservice agencies to form the largest national division of its kind. Smollan has a longstanding international vision and history of expanding its model across borders into complex high growth markets such as India, China, Pakistan, the Middle East, and Southeast Asia.
Unified Solution for Europe This combined experience will be integral as the Advantage and Smollan partnership turns its immediate attention to developing its unified solution for Europe through a new jointly-owned holding company, Advantage Smollan, for which they are actively pursuing like-minded acquisition partners who are culturally aligned in a quest for service excellence, thought leadership, entrepreneurial spirit, all leading to better results for clients and customers.
This effort is well underway, as Advantage recently acquired REL Field Marketing, a leading UK-based field marketing company specializing in outsourced sales and marketing solutions, which will be the first company to operate under the Advantage Smollan joint venture. Domier remarked. As we look to complete our geographic footprint in Europe and beyond, we are targeting companies who are number one in their markets and who share our entrepreneurial culture and passion for adding value as they will have an ownership stake in the business and accountability for our growth together.
Headquartered in Irvine, Calif. For additional information, visit www. Today, Smollan is an international retail solutions company that delivers growth for retailers and brand owners across five continents through leading solutions in field sales and retail execution, activation, information and technology.
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