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Build an active and engaged audience for your business. This not only helps in your fans finding you and your company, but also with your SEO to get more love from search engines like Google. Following is a detailed description of each page type to help you decide which category is correct for your business. If your business has a physical location and you want people to physically visit your place then this is the best option for you. You can choose pretty much anything with a wide variety of specificity.
The Local Business or Place option will allow you to include information on your physical location on the initial setup page, and then you can add information on open hours and parking options later. After selecting this page type, you will have a long list of categories to choose from.
Go to this list thoroughly and find the perfect option that best represents your business. This page type asks you for the name of your brand or product, and to choose a category.
Setting up an event through Facebook gives you the opportunity to promote in advance, as well as to have conversations before, during and after the event with your followers. One of the downsides to a Facebook page is that just because someone has "Liked" your page, doesn't mean they'll see your page posts on their news feeds. The change that limited the number of people who saw page posts was an annoying blow to many businesses who use pages to connect with their market.
Now, only some of your "fans" will see your post, and if you want more to see it, you can "Boost" a post, by paying. Your fans can go directly to your fan page to see what you're posting, however, since many people read their feeds or notifications, by not having your content show up there, limits the number of people that see your posts. Facebook Group Pages.
While your "fans" can interact with you on your Facebook Business page, there are limitations, that a group page fixes. Essentially, a group page is like a forum or discussion board, where group members can ask and answer questions, comment, share information and more.
Groups can be set up to open to anyone, or you can make them private. Many entrepreneurs run their private mastermind or special groups related to their business through Facebook. For example, if you have an ecourse , you can use a private Facebook group page for your students to ask questions or as a place for you to encourage them through the course.
Anyone can create a group page, so they're not limited to businesses. Recently, Facebook has started encouraging Page owners to create a group connected to their page. However, depending on your goals, you can create a group page instead of a business page, or vice versa. Your Profile. Your Home Page. Your Photos and Videos. Videos on Watch. Interact with Pages. Create and Manage a Page. Names and Usernames. Manage Page Settings. Customize a Page.
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